Good stories.Great company.
A presence with a point of view.
From the first frame to the next conversation.
Every frame.
Part of the story.
A contact sheet of ideas, people and possibility.
Pull the reel. Find the frame that speaks to you.
A presence that holds its own.
A low viewpoint, decisive tailoring and a single accent colour give this story its confidence. Architecture becomes a graphic system that can carry a cover, a carousel and a campaign.
- THE CREATIVE DIRECTION
- Art direction, rhythm and a cast of distinct moments. An editorial world with room for the unexpected.
- MADE TO TRAVEL
- Editorial posts / Carousels / Reels / Campaign imagery
Thought through.
Made together.
Ideas, people, photography, film and design.
One considered direction, in every expression.
Good creative.
A clear intention.
Campaign thinking, made tangible.
Change the objective. Shape the expression.
Make the first hello count.
Give a new audience a clear, memorable introduction. The concept, the opening frame and the brand cue work together.
- Campaign direction & audience planning
- Reach-led creative & placement choices
- Clear brand cues and creative review
META ADS & PAID SOCIALStrategy, setup, audiences, budget coordination, creative, tracking, testing and ongoing optimisation.
Interactive creative direction for an original studio concept. These previews do not publish ads or display campaign performance.
Beautiful on the outside.
Considered all the way through.
The systems, the conversations,
and the work between the posts.
From a good idea to the right moment.
A clear route from the creative brief to a considered publishing rhythm.
Brief
Capture the audience, the message, the platforms and the production scope.
An illustrated workflow, not a connected account. Your platforms, tools, permissions and review steps are agreed during setup.
Every part.
One creative partner.
From building a profile to maintaining its daily presence. From the first campaign to the next useful automation.
INSTAGRAM · PINTEREST · FACEBOOKLINKEDIN · YOUTUBE · RELEVANT CHANNELS
01Strategy & planning
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Social audits, audience and competitor research, positioning, platform strategy, content pillars, campaign concepts, calendars and tone of voice.
02Profile building & maintenance
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Account and page setup, handles, bios, profile images, covers, links, highlights, board structures, access coordination, consistency and ongoing profile care.
03Content & production
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Art direction, copywriting, photography, post design, carousels, stories, Reels, short-form video, editing, motion graphics, sound and platform adaptations.
04Creators, influencers & UGC
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Creator research and sourcing, outreach coordination, creative briefs, scripts, shoot direction, editing, approvals, usage scope and creator campaign coordination.
05Publishing & community
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Scheduling, publishing, caption and metadata checks, comments, DMs, moderation, social listening, escalation and reputation care.
06Meta ads & paid social
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Campaign strategy and setup, objectives, audience planning, budget coordination, placements, creative variants, event and tracking coordination, testing, reporting and optimisation.
07Social automations
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Content approval flows, scheduling handoffs, lead routing, response drafts, follow-ups, reporting workflows and integrations with your existing business tools. Human review is built around the agreed workflow.
08Reporting & iteration
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Platform and campaign reporting, creative reviews, audience signals, learnings, testing priorities and the next content cycle. Clear definitions, useful observations and decisions your team can act on.
A few useful
conversations.
01Can you manage our social presence end to end?
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Yes. Strategy, profile setup, creative production, calendars, publishing, community care, campaigns, automations and reporting can sit within one agreed scope. We define the platforms, responsibilities, approvals and review rhythm before work begins.
02Which platforms can you work across?
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Instagram, Facebook, Pinterest, LinkedIn, YouTube and other relevant channels. We choose the mix around your audience and goals, then shape formats, copy and management for each platform.
03Do you create Reels and UGC as well as static posts?
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Yes. Concepts, hooks, scripts, creator direction, filming coordination, editing, motion, captions and sound can be combined with photography, carousels, stories and static design. Creator deliverables and usage permissions are agreed in the brief.
04Do you run Meta ads and build automations?
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Yes. We can scope paid-social campaign management and creative testing alongside social workflows such as approvals, scheduling handoffs, lead routing, response drafts and reporting. Account access, ad spend, tools and human review are agreed separately.
05Are the profiles and campaign results on this page live?
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The page combines supplied THEARA creative studies with clearly labelled original studio concepts. Interactive layouts and workflows demonstrate our approach. They are not connected accounts, live ad campaigns, testimonials or performance results.
An independent journal. A connected point of view.
THESOCIALEdit.
Good stories.
Great company.
THESOCIALEdit.
Good stories.
Great company.
Social, with a point of view.
A journal about showing up with something to say. About ideas that become images, images that start conversations, and the people behind it all.
- STRATEGY. CULTURE. CREATIVE.
- AN INDEPENDENT POINT OF VIEW.
THEARA / SOCIAL JOURNAL 02Start with a point of view.
Before the first post, we find the people, the purpose and the personality. A clear strategy gives every frame a reason to exist.
- Audience & category research
- Positioning, voice & content pillars
- Campaign ideas & channel strategy
THEARA / SOCIAL JOURNAL 04Every detail. Part of the story.
ONE DIRECTION. EVERY EXPRESSION.THEARA / SOCIAL JOURNAL 05Made by people. Felt by people.
A natural moment. A good opening. A story with something to say. We connect concept, creators and production so the work feels like you.
- Creator sourcing, briefs & usage scope
- Reels, scripts & on-camera direction
- Photography, editing, motion & sound
THEARA / SOCIAL JOURNAL 07One idea. Many ways in.
ONE DIRECTION. EVERY EXPRESSION.THEARA / SOCIAL JOURNAL 09Recognisable before the name.
THE FEED / SIX DISTINCT FRAMESTHEARA / SOCIAL JOURNAL 10A profile with a personality.
The bio, the cover, the first nine frames and the way you reply. We build a consistent presence and keep the daily details in shape.
- Profile setup, bios, links & highlights
- Feed direction & platform-ready assets
- Publishing, moderation & ongoing care
THEARA / SOCIAL JOURNAL 11Post. Connect. Repeat.
A good social presence keeps growing through attention, conversation and better decisions.
- Publish with purpose.
- Care for the community.
- Learn. Test. Make the next one better.
Behind the feed ↗THEARA / SOCIAL JOURNAL 13Something worth sharing.
Strategy. Creative. Conversation. A complete social practice, made together.
- Independent thinking.
- Connected making.
Behind the feed ↗THEARA / SOCIAL JOURNAL 14Take your time. Read at your own pace.
T.THEARA JOURNALArrow keys work too. Open a photograph for its story.